WinISO v6.4 - ISO fixed it for me as well, iso file from other burners didn't work. Given the hours I spent wasted trying to get my guests to boot the install DVD, I bought a WinISO license even though the free trial let me create the ISO I needed.
I believe a lot of ISO creation tools are old and can't handle newer secure boot enabled DVDs. Secure Boot can be enabled since an MS install DVD is acceptable to it. Finally, when I used WinISO v6.4 - ISO booted immediately with no problem. Certain features require specific hardware (see aka.ms/windows11-spec). The Windows 11 upgrade will be delivered to qualifying devices in late 2021 to 2022. In the end - it looks like for me it was the ISO software. Device comes with Windows 10 and a free Windows 11 upgrade or may be preloaded with Windows 11. (I could have copied an ISO I've used before but seemed faster just to create a new ISO from the install DVD) Tried many of the possible solutions posted - Secure Boot Disabled, Memory size (20), and so on. Made no sense as I've done this a number of times before. We also recommend that you visit your PC manufacturers website for info about updated drivers and hardware compatibility. See the system requirements before installing Windows 10.
To check this on your PC, go to PC info in PC settings or System in Control Panel, and look for System type. I had same problem with trying to get my ISO to boot to install Server 2012 R2. You’ll create either the 64-bit or 32-bit version of Windows 10 that’s appropriate for your CPU. Sorry to kick up an old thread, but its' high in Google Search.